| In this section:
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Why do people
visit Web Sites, and what are the most common problems they find when they get there?
If you don't understand these issues, we don't believe
that you will make money, or get your message across. |
Why do
people visit Web sites |
Some
research done at SUN by Jakob Nielsen (now at www.useit.com)
found that the reasons for visiting commercial web sites were:
- Product information 46%
- Press releases/news/general information 28%
and a number of subsidiary reasons:
- Company Financial Information 5%
- Orders or Prices 5%
- Education 4%
- Seeking Employment 4%
We also recommend 'contact us' information - telephone
numbers and postal address as well as e-mail addresses. Include a Map showing the
location of your offices, and give travel directions from major motorways/train stations
etc. |
It's the
content - not the 'cool' graphics 46% want product information |
| Make sure that
you include the top 2 categories, and the others if they are also relevant. We have
seen corporate web sites that only advertised jobs for example, no other information was
available.
If you are not a famous name company, tell
them who you are and what you do on the front page of your Web site. Many users
will never bother to scroll beyond the first 25 lines of your front page, so if they see
nothing of interest, the leave. Make sure that the front page is quick to download
as well, Web users hate waiting. |
2 Consequences |
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